Privacy Policy

Last updated: January 2025

Brightwater Yoga respects your privacy. This policy explains what we collect, how we use it, and the rights you have over your information.

  1. Information We Collect

    • Contact form data: name, email, message topic, and message body when you submit our contact form.
    • Newsletter subscription: email address when you subscribe to our weekly note.
    • Booking data: name, email, phone, and class selection, collected by our scheduling provider (Calendly) when you book a class or session.
    • Health intake (private clients only): health history forms are sent and stored by Practice Better, our specialist intake provider. This data is not collected on or stored by brightwateryoga.com.
    • Cookies and analytics: if you accept cookies, we use Google Analytics to understand aggregate site usage. See "Cookies" below.
    • Server logs: our hosting provider logs IP address and user-agent for security purposes; logs are retained for 30 days.

  2. How We Use Your Information

    • To respond to inquiries you send through the contact form.
    • To send the weekly newsletter, if you've subscribed.
    • To process and confirm class and private session bookings.
    • To understand which pages of the site are useful, in aggregate.
    • To protect the site from abuse via reCAPTCHA verification.

  3. Cookies

    We use the following cookies:

    • Essential: a single localStorage value (sw-cookie-consent) recording your cookie preference. Required for the site to function.
    • Analytics (optional): Google Analytics cookies (_ga, _ga_*) to measure aggregate site traffic. These are only set if you click "Accept" in the cookie banner.
    • reCAPTCHA: Google reCAPTCHA sets cookies to distinguish humans from bots when you use our contact form.

    You can decline analytics cookies in our cookie banner without affecting site functionality.

  4. Third-Party Services

    • Formspree, processes contact form submissions.
    • Google reCAPTCHA, bot protection on the contact form.
    • Calendly, class and private session booking.
    • Mailchimp, newsletter delivery.
    • Practice Better, secure health intake for private clients.
    • Google Analytics, anonymized site usage analytics (opt-in).
    • Google Maps, embedded map of the studio location.

    Each service has its own privacy policy governing how it handles data.

  5. Data Retention

    Contact form submissions are kept for two years, then deleted. Newsletter subscriptions are kept until you unsubscribe. Booking records are retained per Calendly's policy. Server logs are kept 30 days. Analytics data is kept for 14 months in aggregate.

  6. Your Rights

    Depending on where you live, you may have the right to:

    • Access the personal data we hold about you.
    • Correct inaccurate data.
    • Request deletion of your data.
    • Receive a portable copy of your data.
    • Object to or restrict certain processing.
    • Opt out of "sale" of personal information (we do not sell personal information).

    To exercise these rights, email anna@brightwateryoga.com. We respond within 30 days.

  7. Children's Privacy

    This site is intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has submitted information, please contact us and we will delete it.

  8. Security

    The site is served over HTTPS. Form submissions are encrypted in transit. Health intake is handled exclusively by Practice Better, which is HIPAA-aligned. No system is perfectly secure, but we take reasonable steps to protect your data.

  9. Changes to This Policy

    If we update this policy, we'll change the "last updated" date at the top of the page. Material changes will be announced in the newsletter or via a notice on the site.

  10. Contact

    Privacy questions? Email anna@brightwateryoga.com or write to Brightwater Yoga, 2104 Ford Parkway, Saint Paul, MN 55116.